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- Press release
Traace supports companies in their environmental transition, helping them to reduce their carbon footprint with a SaaS solution for measurement, analysis and decision-making. The greentech startup announced today that it has raised €2.5 million from Orange Ventures¹, the German family office Arché-Gruppe² and private investors.
Traace is moving fast: founded in 2020, it is developing its eponymous solution, which will be available from July 2021, and signed up its first customers, including the French group Sodexo, in September. Today, the company has around thirty clients, including large and medium-sized companies in the food, industry and construction sectors, for whom it manages 20 million tonnes of CO2 - equivalent to the emissions of 2 million French people.
This fund-raising will enable the company to strengthen its technical and sales teams. The aim is to recruit around ten people by the end of the year, thus doubling its workforce, and to triple its customer portfolio in France and Europe.
" This round of financing is a mark of confidence on the part of our investors, and an opportunity for us to accelerate our development. Our customers have shown confidence in us from the outset, and we are already working with prestigious consultancies such as Carbone 4, EY, South Pole and Utopies. The uptake of our product shows that there was a real need for this type of tool, and we're going to continue to optimize it and open up new markets ," says Rodolphe Denieau, CEO and co-founder of Traace.
" Traace is the third investment in our Orange Ventures Impact initiative, launched in mid-2021, in line with Orange's strategic plan, Engage 2025, which aims to reconcile economic performance with a sustainable approach. We are delighted to support Traace, which will help businesses, and therefore society, to achieve Net Zero Carbon commitments. The climate challenge is of course a constraint, but it is also one of the greatest opportunities for digital and responsible transformation, in which Orange and Orange Ventures intend to play their full part, " says Jérôme Berger, Chairman and Managing Partner of Orange Ventures.
Reasons for success
A solution that's easy to use, comprehensive and gives employees a sense of responsibility.
Precise data collection
Traace collects data from across the company's entire value chain: operational data for each position, purchasing, logistics, energy, waste, transport, etc.
Analysis of main emission sources
The aim is to define a tailor-made action plan.
Modeling reduction actions
The actions are adapted to each sector, and their impact on the company's carbon trajectory can be simulated. Traace offers a catalog of actions that can be used to define a specific strategy and emission reduction targets. To date, several dozen actions have been referenced in the platform. A genuine steering and decision-making tool, Traace provides each user with an easy-to-read, ergonomic dashboard.
Multi-site tool
Traace allows you to break down your carbon footprint by country or by Business Unit, so that it can be implemented according to the constraints and parameters of each site, thus encouraging employee commitment.
According to the latest BCG Gamma study, 85% of companies are looking to reduce their CO2 emissions, but only 9% are doing so in a specific way.
"There are two factors that need to be taken into account: the first is the measurement of all emission sources. If we focus on energy consumption, we've got it all wrong. For example, the item that emits the most, but which is also the one most often neglected by companies, is purchasing! The other decisive factor in reducing emissions effectively and sustainably is to make decisions that are tenable. In other words, they have to be adapted to an entity's internal and external parameters. Within the same company, different levers can be used to reduce its footprint, depending on its geographical location, the number of employees, suppliers, etc. " explains Thomas Guyot, co-founder of Traace.
About Traace
Founded in 2020 by Rodolphe Denieau, Thomas Guyot and Patrick Nollet, greentech Traace supports companies in reducing their carbon footprint. It offers a SaaS solution that enables them to measure, track and reduce their carbon emissions by identifying very precisely the major emission hubs and proposing concrete actions to reduce their impact.
Traace is housed at Station F and is part of the Future 40 promotion, which brings together the most promising startups.
The startup already has around thirty customers, including Sodexo, Siemens, Paul, SES-Imagotag and institutions such as Agence Française de Développement.
Traace currently employs 10 people.
¹ Orange Ventures: ventures.orange.com
² Arche Gruppe: www.arche-gruppe.de
